Fashion Weeks are finally kicking off around the world despite the coronavirus pandemic. In Milan, a mix of live and virtual shows will be a part of the Fashion Week for its first edition since the coronavirus lockdown given that designers are trying to balance showcasing their collections with the safety measures imposed on account of the global pandemic.
The event will kick of from September 22 to September 28, and around one third of the 64 women’s and men’s spring-summer collection shows will be held live with safety measures in place.
New York Fashion Week will also kickstart by September 13 , however the usual seven-day long event will be cut short to five days on account of the coronavirus pandemic, most shows will be online runway shows and the audience will be much smaller, following health and safety measures in regards to social distancing and wearing of masks. According to a Reuters report, Host IMG said that it had worked closely with the governor’s office to understand the protocols needed in order to have the shows running from Sept. 13-17. In a statement in August, New York City Governor Andrew Cuomo had said, “New York City is the fashion capital of the world, and New York Fashion Week celebrates the ingenuity of this city, and our unmatched creative talent.”
The Mercedes Benz Fashion Week kicked off in Madrid, Spain from September 10. The Spanish fashion week will take place from 10 to 13 September under new security measures and social distance guidelines due the coronavirus pandemic. The event held at Feria De Madrid, among other venues across Madrid, takes place twice in a year, and despite safety measures on account of the coronavirus pandemic, it will still be the largest catwalk in Spain. Madrid Fashion Week has earned a reputation for giving an advantage to national designers. Backstage, make-up and hair of the models was done by masked staffers, while the benches at the venue were marked with text in Spanish that read “Classic canon of beauty = 8 heads. Safety canon = 1.5 meters . Please do not occupy this space”.