When it involves inclusivity, the style trade is one which has the potential to make nice strides. Across the globe, there’s a normal understanding that if this one trade holds the baton, it’ll give hope to many marginalised folks whose tales must be advised. And it appears vogue label Shanti Banaras has understood that, for it has featured and celebrated folks belonging to the trans group in its newest marketing campaign.
The attire and clothes model, which “fuses timeless techniques with modern sensibilities”, and is an “inherently Indian brand with a global twist” has shared a sequence of images on its Instagram profile, of trans girls sporting the label’s sais, and narrating their tales within the type of footage, captions, and movies.
Titled ‘Akathya‘, it’s “a story of inexplicable beauty that emanates from deep within the soul”.
“We visit the lives of eight transgender people, empowered despite life’s trials and a phoenix before its tribulations. A call to action campaign where we salute the power that is the transgender,” the style label has defined in a caption.
It has additionally quoted Leslie Feinberg, a transgender activist, and creator: “Like racism and all forms of prejudice, bigotry against transgendered people is a deadly carcinogen. We are pitted against each other in order to keep us from seeing each other as allies. Genuine bonds of solidarity can be forged between people who respect each other’s differences and are willing to fight their enemy together. We are the class that does the work of the world, and can revolutionize it. We can win true liberation.”
One of the posts options Shobhana, a chef and a dancer, who has been “cooking up a storm on stage and in the kitchen”. Photographed by Farhan Hussain and styled by Nidhi Jacob, she seems to be beautiful in a purple daring striped handloom katan silk saree.
Then there’s Sara, a “make-up artist and a student of law”. She has been photographed in two equivalent, bold-striped handloom katan silk sarees.
The world wants manufacturers and labels to normalise, perceive and settle for gender, and never view it from the prism of a binary understanding of female and male. Instead, by celebrating and glorifying that which deserves pressing consideration and acceptance, we really feel Shanti Banaras has despatched out an encouraging message.