British dressmaker Priya Ahluwalia has gained the distinguished Queen Elizabeth II Award for British Design. Now in its fourth yr, the annual prize was offered to the rising designer by the queen’s daughter-in-law Sophie — the Countess of Wessex — throughout a digital occasion at London Fashion Week on February 23. According to studies, Ahluwalia was offered with the trophy in recognition of her work as a “young champion of sustainability and diversity”.
A Vogue report states that the designer’s eponymous menswear collections talk about her British and Indian-Nigerian identification. Additionally, a press release issued by the British Fashion Council (BFC) — the organisation accountable for working together with the royal family to pick out a winner — known as Ahluwalia a “progressive thinking leader and agent for change”.
CNN studies that the younger designer launched her model in 2018, having attracted consideration for her photo-book ‘Sweet Lassi‘. Per the report, the guide — launched alongside a graduate assortment for her masters diploma in menswear — chronicled her “eye-opening trips” to Nigeria and India, the place she witnessed the size of the second-hand garment trade and the amount of waste clothes generated by customers.
The London-based designer had even informed CNN final yr that her curiosity in sustainable design was roused throughout a visit to see household in Lagos. She had observed market merchants sporting “obscure items of clothing from overseas, such as a T-shirt from the 2012 London Marathon”.
“I was intrigued and dug deeper, moving forward on a hunch that the presence of these textiles heralded a larger story,” she was quoted as saying. Her analysis then led her to Panipat in India, which is taken into account as a “huge hub for garment recycling”. “I was fascinated and also worried about how much we throw away… Visiting Panipat was life-changing and I decided to start my brand with sustainable principles,” Ahluwalia had mentioned.
Per the Vogue report, the queen had inaugurated the award for designers who’re “making a difference to society through either sustainable practices or community engagement”. A trophy created by the queen’s designer Angela Kelly comes with it. And after the queen made her first vogue present look ever to award it to Richard Quinn, she made it a convention that senior girls members of the royal household would do the honors. So whereas Bethany Williams acquired hers from Camilla, Duchess of Cornwall; Rosh Mahtani of Alighieri was given hers by Princess Anne.
On being requested by the countess as to the place she want to see her model going within the subsequent decade, Ahluwalia mentioned: “I’m a menswear designer, but there are so many things I’d love to branch into. Womenswear and accessories; I’m obsessed with homewear. But among all that, I’m always trying to create interesting projects — books, films — that amplify different communities and voices. And, I guess, to have a leadership position in advocating for positive change within our industry. And to have fun at the same time!”