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Kendall Jenner is dealing with criticism for her new tequila model. The supermodel not too long ago took to Instagram revealing that after working for 4 years, she has give you her new line of 818 Tequila. Things, nevertheless, quickly turned bitter as critics accused her of exploiting the Mexican tradition.

While the official web page of the drink states that it’s “hand-crafted tequila from Jalisco, Mexico”, it’s named after her residential space code in US. Many folks declare that it’s an erasure of Mexican tradition.

A person wrote, “Kendall Jenner starting a tequila brand, with zero knowledge on Mexican culture and calling it “818 tequila” is GENTRIFICATION. The 818 doesn’t declare Calabasas. What about these smaller, family-owned Mexican tequila/mezcal manufacturers? They deserve the hype & assist,” including “It could have been any other white woman from a wealthy area profiting off of Latinx culture. My point is they claim the 818 when it benefits them, but do they claim what’s real? Do they even know that the 818 has some of the poorest cities in LA? 15 miles NE of Calabasas?”

Another wrote, “Hey @KendallJenner respectfully, as I say to my toddler, “it’s a no” relating to you hand making the very best tequila on the planet. Too many precise folks, specifically Mexicans, really made with their precise arms the tequila during which you might be really simply endorsing, at finest. No bueno.”

While sharing the information, Jenner had stated, “…for almost four years I’ve been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING ..3.5 years later i think we’ve done it! this is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon.”

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