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By: AP |

December 23, 2020 10:50:59 am

A crowd gathers in entrance of French luxurious items maker Louis Vuitton’s landmark retailer on the Champs Elysees in Paris, (Source: AP)

A Hindu activist is looking on luxurious items maker Louis Vuitton to tug a yoga mat made partly from cowhide leather-based, calling it “hugely insensitive”.

Rajan Zed, president of the Universal Society of Hinduism, mentioned in a press release Tuesday that the mat is ‘highly inappropriate’ to practising Hindus, who regard cows as sacred symbols of life.

“The scenario of yoga – a profound, sacred and ancient discipline introduced and nourished by Hinduism – being performed on a mat made from a killed cow is painful,” Zed mentioned.

Paris-based Louis Vuitton didn’t instantly reply Tuesday to messages from The Associated Press looking for remark.

The firm’s yoga mat, made principally of canvas with leather-based particulars and a cowhide carrying strap, retails for USD 2,390 on-line.

In an e-mail to AP, Zed known as on Louis Vuitton executives to apologise and cling to its company code of conduct, which incorporates commitments to moral and social accountability.

The firm ‘should not be in the business of religious appropriation, sacrilege, mocking serious spiritual practices and ridiculing entire communities,’ he mentioned.

The Universal Society of Hinduism, which relies in Reno, Nevada, has led a number of current campaigns concentrating on what it considers the business misuse of sacred symbols.

Zed’s organisation is a part of an interfaith coalition that’s just lately known as on Anheuser-Busch InBev to rename its Brahma beer line which shares its title with a Hindu god, however isn’t named for the deity, the beer large says and likewise urged nightclubs to cease utilizing sacred Buddhist and Hindu imagery as decor.

In August, on-line house items large Wayfair pulled a towel depicting the Hindu deity Lord Ganesha after the coalition objected.

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