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Many members of the nation’s trend trade have come ahead to contribute to COVID reduction. Some homegrown manufacturers are donating more than 50 per cent of their proceeds to NGOs whereas some superstar designers have joined initiatives for offering crucial medical provides.

The newest designer to return to the fore is Masaba Gupta, who has been named the Cause Ambassador by the initiative known as Find a Bed.

Sharing the information on Instagram, the designer wrote, “I am delighted to learn about this initiative which is the country’s first information repository on beds. You can find your nearest COVID centre and also help build one! Glad to do my bit as a Cause Ambassador for an initiative that is by the youth, for the country!”

This initiative, run by 20,000 college students throughout 160 cities, helps individuals discover a mattress and construct a quarantine centre for COVID sufferers who don’t want hospitalisation.

“As a Cause Ambassador, I support their cause and pray that they are able to help all those finding a bed,” Masaba added.

Meanwhile, designer Gaurav Gupta has partnered with on-line donation platform GiveIndia for the initiative Oxygen for India to supply oxygen concentrators and cylinders.

Besides, Kolkata-based trend designers have additionally initiated an Emergency COVID Relief Fundraiser, for which they’re giving a 20 per cent low cost on all clothes and proceeds from “100 per cent of the income made for every garment might be donated to reduction organisations, reported The Telegraph.

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