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That is strictly what this physician determined to do. Seeing the state of poor well being consciousness even among the many educated lots within the city panorama, Dr Rachita began a content material company that focusses purely on creating healthcare content material. Her agenda was clear, to bridge the data hole and attain the viewers that basically wants this info.

A doctor by coaching, Dr Rachita rapidly realised that advertising businesses usually lacked the medical accuracy wanted whereas creating content material, whereas medical businesses lacked creativity and the facility of simplicity. Over the previous six years, this end-to-end healthcare content material consultancy managed to deliver these two ends collectively and has since labored with prime multinational prescription drugs and premier healthcare tech giants of the nation the place their content material has helped attain audiences globally.

With a tech first strategy, Spellbound Inc has all the time focussed on understanding the mindset of its reader and tailoring the content material to make it participating and crisp. A group led and dominated by girls, this Mumbai-based company takes delight in guaranteeing their content material is top quality, backed by scientific proof, distinctive and simplified for the agricultural viewers. Driving engagement to web sites and apps, the agency is well-known for being an company for docs (and sufferers), by docs.

Coming from a enterprise household, a first-generation physician and womenpreneur, Dr Rachita had no formal coaching in working a enterprise, a group or content material writing. Moulding her ardour for poetry and instructing into medical content material writing, she overcame her hurdles with “lots of trial and error”, she remembers. Always eager to “create something of my own and wanting to touch people’s lives in whatever little way” has been her driving power in the whole lot she did.

What began out as a ardour for simplifying medical info for the lots has was a mission for group Spellbound Inc. Starting from a bed room, the group rapidly moved to a storage workplace and ultimately blossomed right into a full-fledged workplace within the Mumbai suburbs. Driving progress from its distinctive cross-section of selling insights, understanding of digital advertising and medical acumen, this younger group has seen a 100% progress YoY.

“We aim to become the go-to for all content in India, not just healthcare,” quips this physician who jumped ship to deal with the ailing another way.


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