| New Delhi |
December 23, 2020 three:00:43 pm
Domino’s India has grow to be the nation’s first fast service restaurant (QSR) to serve various meat with the launch of a pizza that includes plant-based mince. The Unthinkable Pizza is “100 per cent vegetarian and yet has the sensory properties of chicken,” in accordance with a press launch issued on Tuesday by Jubilant FoodWorks, which operates the worldwide pizza chain’s shops in India. The pizza has been launched as a pilot programme throughout shops in Delhi NCR, Mumbai and Bengaluru. “This innovative and 100 per cent vegetarian product will allow Indian consumers to experience the plant-protein wave sweeping across the world,” mentioned Pratik Pota, CEO and whole-time director, Jubilant FoodWorks.
In the final 4 years, the choice protein motion has been drawing consideration, primarily within the USA, UK and Europe, with the creation of meatless burgers by firms reminiscent of Impossible Foods and Beyond Meat. It picked up momentum since 2018, with fast-food chains, reminiscent of McDonald’s, Dunkin’ Donuts, White Castle and Carl’s Jr, collaborating with various meat producers to introduce burgers, sausages and sandwiches on their menus, with the watershed second being Burger King’s meatless Impossible Whopper, which was launched within the US in 2019. In India, too, the choice protein sector has seen curiosity with firms reminiscent of Delhi-based Clear Meats and Mumbai-based EVO Foods creating vegetarian meat and egg merchandise. Earlier this yr, actors Riteish and Genelia Deshmukh had introduced the launch of their alternative protein company, Imagine Meats.
According to the State of the Industry report printed in May this yr by international non-profit community The Good Food Institute, USD 824 million was invested within the various protein sector in 2019, whereas USD 930 million was invested within the first quarter of 2020 alone. Varun Deshpande, managing director of the Good Food Institute India, mentioned, “Plant-based meats are at the forefront of food innovation globally, and hold tremendous promise to fight back against climate change, zoonotic diseases, and food insecurity. The Indian plant-based industry is still being established, and we applaud Jubilant FoodWorks for taking this important step and testing the market.”
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