After the profitable on-line garment donation drive- Re.purposed- with NGOs in Mumbai and the launch of India’s first digital native textile museum Karkhana Chronicles, trend marketing campaign RE: Think, Act, Create launches The ReFashion Hub on 10th December 2020.
The ‘RE: Think, Act, Create’ marketing campaign has been advocating for stronger commitments for sustainability and “fairness” in trend within the post-Covid 19 state of affairs throughout India and is actively participating millennial shoppers, influencers, and trend companies to kickstart a Fair Fashion Movement in India by its completely different initiatives.
In order to unpack and throw mild on what Fair Fashion entails for the Indian trend trade, the marketing campaign has launched The ReFashion Hub. The Hub features as a dialogue platform that engages main thought leaders, trend companies, trade consultants, and different actors for collective motion to be able to set milestones for pivoting to a good trend framework in India. Furthermore, the Hub is a convening platform that brings collectively voices from each mainstream trend and sustainable trend.
In its first version, The ReFashion Hub has introduced collectively over 10 thought leaders together with Shefalee Vasudev, Nonita Kalra, Pragya Tiwari, Daniel Fernandes, and Amrita Puri to discover over 6 themes round Fair Fashion. Some of the themes revolve round understanding the impression of psychological well being on quick trend, the scalability of sustainable trend in India, and the traits which have arisen up to now few years within the trend trade.
To encourage individuals to reside a fashionably sustainable life, well-known slapstick comedian Daniel Fernandes encourages his followers to, “Start creating an inventory of your existing clothes. Once you’ve decided what you’re keeping, do not throw away the rest. Give them to somebody who needs them. And if you do buy new clothes, you must give away the equivalent amount and that you won’t end up hoarding.”
“The last decade has been brutal for our environment. The time has come, when ‘Change’ is the only way for us to sustain and survive. Today, when our very existence is in question, it is imperative for us to come together as a fraternity. Let us Reduce, Recycle, Reuse, Revive, and Reinvent. I urge you to make this your mission and together we can be the change,” mentioned clothier Payal Jain, whereas talking concerning the want for Fair Fashion and dialogue round it.
“Sustainability is not just about the finished product but one should also consider the complete process. For fashion, we should be ethical about how we work. Continuing to sustain a craft or a design language that handholds that craft is as important to keeping sustainability alive in today’s environment,” mentioned clothier Rina Dhaka.
“Restoration is a part of sustainable fashion for me. I send them to my weavers and they are rewoven and so, I have been able to create something new from the old. Sustainable fashion is something you can use for a longer time. Classic and timeless!,” mentioned veteran clothier Leena Singh of Ashima-Leena label, whereas speaking concerning the methods one can scale back waste and reuse in trend.
To entry the ReFashion Hub dialogue platform, please go surfing to YouTube and I GTV. Plans for the following version of The ReFashion Hub are already underway and will probably be launched in early 2021.
(This story has been printed from a wire company feed with out modifications to the textual content.)