Congress betting on its Chhattisgarh model to pull off upset
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GUWAHATI: The Congress’s technique for the forthcoming Assam elections takes a leaf out of its marketing campaign for the 2018 Chhattisgarh elections. At that point too, the get together had made a number of guarantees to the citizens, the best of which was farm mortgage waiver. But the technique in Assam is on a special degree as this time the get together isn’t making guarantees however providing ensures. And the chief architect of that is Naresh Arora of Mohali-based DesignBoxed, who was additionally the mind behind the Chhattisgarh marketing campaign.
Even with out providing ensures, the grand previous get together had managed to dislodge the 15-year-old Raman Singh-led BJP authorities in Chhattisgarh. So, the get together is hoping that Arora’s magic would work in Assam too.
The idea of a ballot assure is new in India, and this appears to have been Arora’s suggestion to the Congress excessive command. The get together’s nationwide normal secretary, Priyanka Gandhi Vadra, later introduced this at a rally in Tezpur. Arora, subsequently, is more likely to play a key position in finalising the Congress manifesto.
While Arora didn’t converse to the media, Chhattisgarh chief minister Bhupesh Baghel mentioned the get together’s ensures are given by the highest management and never ‘jumlas’. “It will certainly shock all pollsters and political commentators, identical to the Chhattisgarh outcomes. We are successful the elections. We will present that the goal Amit Shah has set for BJP goes to be our tally — over 100,” Baghel mentioned, taking a dig on the NDA’s declare of successful over 100 of 126 seats in Assam.
Baghel is within the BJP stronghold of higher Assam as Congress observer. He has known as in Arora and his crew of specialists there.
Expressing confidence within the seven-party grand alliance known as Mahajot, Baghel mentioned the Congress coalition with AIUDF, BPF, regional and Left events is “very strong”. “Together, we are defeating the BJP alliance convincingly. Plus, we are giving our voters what they need the most — no CAA, 200 units of free electricity, Rs 2,000 monthly income guarantee to homemakers, Rs 365 as daily wage to tea garden workers, and five lakh jobs,” Baghel mentioned, including that Congress will implement all the pieces like they did in Chhattisgarh.
The first part of Assam elections is scheduled on March 27. And Congress is hoping to drag off a significant upset over BJP. But saffron get together has additionally pulled out its large weapons, calling 20 star campaigners to the state, probably the most distinguished of whom are Prime Minister Narendra Modi, residence minister Amit Shah, UP CM Yogi Adityanath, BJP nationwide president J P Nadda, Assam CM Sarbananda Sonowal and key strategist Himanta Biswa Sarma.

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