Twitter launches JagrukVoter campaign to empower voters ahead of assembly
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NEW DELHI: Ahead of meeting elections in 5 states, microblogging website Twitter on Thursday introduced a sequence of initiatives to reinforce engagement with voters.
The ‘JagrukVoter’ marketing campaign goals to empower residents with the “right knowledge before they cast their vote”.
According to a press launch by Twitter, these initiatives are directed in direction of not simply guaranteeing a excessive voter turnout, but in addition guaranteeing voters are concerned, engaged and knowledgeable all through the election cycle.
The initiatives taken by Twitter embody the launch of a personalized emoji additional supported with a “notification and reminder mechanism”. This will enable the voters to voluntarily sign-up for the reminders on the day voting begins.
“Twitter has launched a particular emoji to assist the dialog round #MeetingElections2022. The emoji options an index finger hovering over an inventory of choices to vote from — conveying the voter’s energy to make knowledgeable, thought-through selections.

The different initiative that Twitter stated it’s taking is increasing its devoted search immediate, powered by the Election Commission of India (@ECISVEEP), to supply individuals with real-time updates from credible sources.
The immediate will direct individuals to sources the place they’ll entry dependable details about candidate lists, voting dates, polling cubicles, and extra,” stated the discharge.
Twitter will additional provoke a voter schooling quiz that can interact individuals in questions and solutions, equipping them with obligatory information in regards to the polls.
It will even be selling voter literacy via an interesting quiz in English and Hindi, launching on 25 January, which is noticed as National Voters Day. People will be capable to take part within the quiz by clicking on an ‘Image web site card’. It will embody questions in regards to the voting course of, polling cubicles, voter ID registration, and extra.


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